Simple Follow Up Strategy
So, you're looking to keep your real estate connections alive and kicking, right? I've got some straightforward strategies that can help you stand out and keep those relationships stronger than ever. Trust me, a little effort goes a long way here.
For Your Past Clients:
Remember their special days and milestones! Here’s a simple plan:
Birthday Automation:
Send a $10 Amazon Gift Card to the main person or everyone in the family, including pets. Yes, pets too! Pair this with a greeting card for that personal touch. Don’t forget a quick text message or email to add to the celebration vibes.
Take it up a notch for closer clients with a call or a personalized video message. It shows you’ve gone the extra mile.
Home Anniversary Automation: A $10 Home Depot Gift Card plus a greeting card can remind them how thoughtful you are. It’s a great way to celebrate the anniversary of their home purchase.
Holidays and Other Days: Seasonal postcards can keep you in their minds all year round. Simple, yet effective. Or just a plain old email.
For Your Sphere - A List (Your Close Circle):
Treat them like VIPs because, well, they are. Apply the same birthday and holiday strategies. The personal touches will remind them why you’re their go-to real estate expert.
For Others You Want to Keep in Touch With:
New Leads: Kick off with a ‘Nice to Meet You’ campaign. A warm, welcoming message can pave the way for future interactions.
Semi-Annual Check-ins: Sending a postcard once or twice a year to offer a home equity analysis can be a great touchpoint. It shows you’re thinking of their needs even when there’s no immediate business to be had.
Why Does This Matter?
In real estate, people don’t just buy houses; they buy relationships. They want to know they’re more than just a commission check to you. By celebrating their milestones, you’re building trust and rapport that can lead to referrals and repeat business. It’s about being genuine and showing you care.
Putting It All Together:
Starting this kind of follow-up strategy might seem like a lot at first glance. But with a bit of automation and scheduling, it's pretty manageable. Plus, the return on investment, in terms of deepened relationships and potential business, is massive.
Remember, the goal here is to be consistent but not intrusive. You want to be the friendly face they think of when real estate topics come up, not the person who's always selling something.
Give it a try, and watch your network—and your business—grow stronger than ever.
